If you're preparing to take your companies products to a trade show in order to garner more customers, then it is important to be diligent about planning out the event. It's a big opportunity, and its not one that you should squander by being ill-prepared. You not only will miss out on potential revenue and connections, you might actually create a negative impression on people. So, with that said, here are three ways to go about making sure the trade show will be a success.
Choose Appropriate Presenters
You don't want people presenting your products or services who are unprofessional. Even if you're set up and products are excellent, the effect can be ruined by someone who is not skilled at public speaking. So, if you don't have employees who are engaging and able to speak in front of an audience, then you should hire someone who can. You should look for people who are skilled at public presentations and who have experience at trade shows. You will want to make sure you prep them before hand with enough information so that they know exactly how to field any questions that might come their way.
Have Adequate Supplies and Contact Information
You never want to have a bare table and little contact info. If people come to the booth, there should be an ample supply of your product. This means you should have small samplers (if appropriate) as well as enough contact info and informational material. This means high quality brochures, business cards, and print outs of PowerPoint decks (if appropriate to your business). This way the potential customers or clients can leave with all of the information that they need to conduct future business with your company.
Engage The Services of a Processional Trade Show Design Agency
Finally, don't forget to get in touch with a design agency that has experience doing trade show booth displays. You never want to just go with a stock setup. That will look pedestrian and won't make a lasting impression. You want your company and your products to stand out among the sea of other presenters. A design agency will know how to tailor your display booth to fit both the space, as well as be appropriate to your product. A one size fits all approach is not the way to go. For instance, a company selling protein powder will want a much different look than an agency that is providing employee counseling services. This is why you want to get help from a agency that understands branding and the important of design and display.